by Esther Inglis-Arkell / io9.com
There are plenty of tests that study conformity, but measuring anti-conformity is a tougher proposition. How do you measure something that is only evident after you make your influence felt? Researching this led to some interesting experiments, and the best line ever delivered by Sigmund Freud.
Conformity experiments have revealed some horrible truths about human nature. Anti-conformity experiments have just revealed, for the most part, only the annoying truths. Then again, anti-conformity is tough to measure. Not only has a person got to go against the grain of the group, it has to be shown that their only reason for doing so is to keep themselves from fitting in. How do you set up an experiment to prove that?
Michael Argyle, a psychologist, attempted the first experiment meant to measure anti-conformity in 1957. He had volunteers come in, and pair up, in order to engage in a little art critique. Unbeknownst to one half of each pair, their partner was actually Argyle’s assistant. The assistant was there to reject the participant’s view of the painting they were evaluating – which, by the way, was The Poet Reclining, by Marc Chagall. (If anyone is wondering about my opinion, I am not a fan, although I like the colors in the sky, and the piggy. Have at me, anti-conformists!)
Whatever view the participant expressed of the painting, Argyle’s stooge rejected it. The participant was then given another chance to evaluate the painting. Fifty-eight percent of the participants didn’t change their ideas. Around thirty-five percent adjusted their opinions towards those of their partners. Eight percent went the other way. They exaggerated the differences between their opinions and the opinions of their supposed partner. Argyle dubbed these people anti-conformists.
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